科学学与科学技术管理 ›› 2024, Vol. 45 ›› Issue (03): 147-167.

• 创新战略与管理 • 上一篇    下一篇

驱动我国制造企业高水平服务化的前因组态研究 —以我国制造业上市公司为例

  

  1. 1. 安徽工业大学 商学院,安徽 马鞍山 243032; 
    2. 浙江工商大学 工商管理学院(MBA学院),杭州 310018
  • 收稿日期:2022-07-11 出版日期:2024-04-10 发布日期:2024-04-12
  • 通讯作者: 张军,xjunzi88@163.com
  • 作者简介:张军(1973— ),女,汉族,安徽桐城人,安徽工业大学商学院教授、博士、博士生导师,研究方向:企业战略、创新管理 与企业持续竞争力;朱建涛(1996— ),男,汉族,江西上饶人,浙江工商大学工商管理学院博士研究生,研究方向:制造服务 化、绿色创新;王晶晶(1998— ),女,汉族,山西朔州人,安徽工业大学商学院硕士研究生,研究方向:创新管理与企业竞争力; 祖明(1963— ),男,汉族,安徽当涂人,安徽工业大学商学院教授、博士,研究方向:战略管理。
  • 基金资助:
    国家自然科学基金面上项目(7197200371472003);安徽省自然科学基金面上项目(2008085MG236);安徽省科技创 新战略与软科学重大专项课题(201806a02020002作者简介:张军(1973— ),女,汉族,安徽桐城人,安徽工业大学商学院教授、博士、博士生导师,研究方向:企业战略、创新管理 与企业持续竞争力;朱建涛(1996— ),男,汉族,江西上饶人,浙江工商大学工商管理学院博士研究生,研究方向:制造服务 化、绿色创新;王晶晶(1998— ),女,汉族,山西朔州人,安徽工业大学商学院硕士研究生,研究方向:创新管理与企业竞争力; 祖明(1963— ),男,汉族,安徽当涂人,安徽工业大学商学院教授、博士,研究方向:战略管理。

Study on Paths to High Level Servitization of Manufacturing Firms: Based on Method of fsQCA and Database of Chinese Listed Manufacturing Firms#br#

  1. 1. School of Business, Anhui University of Technology, Maanshan 243032, China; 
    2. School of Business Administration, Zhejiang Gongshang University, Hangzhou 310018, China
  • Received:2022-07-11 Online:2024-04-10 Published:2024-04-12

摘要: 制造企业高水平服务化是避开同质化竞争并提高消费者满意度的重要举措选择。但到底哪些因素能够有效驱动 制造企业实现高水平服务化的问题尚未达成共识。研究从制造企业高水平服务化是一项战略选择的视角,基于决策过 程中企业对内外条件进行权衡的参照框架,首先构造出制造企业服务化水平的测量指标,通过文献梳理并基于重要性 原则选取影响制造企业高水平服务化的内部因素和外部条件,利用 CSMAR 数据库中 2018 年我国 592 家上市制造企业 的服务化相关数据,采用模糊集定性比较分析(fuzzy-set qualitative comparative analysisfsQCA)方法,对影响制造企业 高水平服务化的前因条件进行组态分析。发现:高水平服务化是制造企业基于对外部行业机会及威胁与内部资源及能 力的综合评估与权衡匹配后的一种主动选择;无论是受到行业发展机会牵引,还是受到行业内竞争压力的推动,吸收能 力与人力资源柔性共在的(动态)能力组态存在是制造企业高水平服务化的内在条件中的共有基础;竞争压力推动下, 制造企业高水平服务化的内在条件组态中,“市场经验”与“冗余资源”间具有替代作用;高水平与非高水平服务化的前 因条件组态间呈现出非对称性特征。最后,对研究的理论贡献、实践启示、研究局限及未来研究进行了讨论与评价。

关键词: font-family:FZKTK--GBK1-0, font-size:8.93pt, ">制造企业服务化;高水平服务化;战略决策框架;模糊集定性比较分析(font-family:TimesNewRomanPSMT, font-size:8.93pt, ">fsQCAfont-family:FZKTK--GBK1-0, font-size:8.93pt, ">)

Abstract: Manufacturing servitization is one of the important approaches for a manufacturing firm to get out of development dilemma. High level of servitization, which refers to the manufacturing firms in the "product" as the core to "product+service" as the core of the servitization process, more emphasis on manufacturing firms to provide products andservices integration solutions of the differences and/or value-added development stage and state. It will help a manufacturer to solve the problem caused by homogeneous competition via providing users with additional firm-specific value. However, the problem of which factors and how do their interactions to help a manufacturing firm achieve high level servitization is still unanswered. The extant literature has focused more attention on how a manufacturer's internal resources and capabilities influence the manufacturer to achieve high level of servilization with ignorance of the effect of the environmental factors. Moreover, most studies made efforts to identify the "net effect" of each of a manufacturer's internal factors on high level of servitization. However, as known to all, most phenomenon are the results of multiple factors' interaction. So does the high level of servitization for a manufacturer. In order to understand the phenomena of how high level of servitization to be achieved, and explore the causality complexity effectively, the research adopts a holistic view and the method of fuzz-set qualitative comparative analysis (fsQCA) to explore the antecedent configurations influencing a manufacturer to realize high level of servitization. Specifically, based on literature review and theoretical deduction, a manufacturer's internal and external factors were identified firstly. Data of Chinese listed manufacturers from CSMAR database was collected and 592 cases were maintained. Using fsQCA, which is known as its salient advantage in analyzing cause-effect relationship between the interaction of multiple factors and a specific result as it uses the thinking of set analysis of sufficient and necessary conditions, the antecedent configurations of high level of servitization of manufacturers were proposed. This research finds that, none of the internal or external factors is the necessary condition for achieving high level of servitization. It is the conjunction of internal and external factors that leads manufacturing firms to realize high level of servitization sufficiently, and there are three antecedent configurations for manufacturers' realization of high level of servitization. According to different drivers to promote a manufacturer to implement servitization, the three antecedent configurations can be further clustered into two categories, namely, configuration of opportunity-pulling and those of competition-pushing, the latter include a configuration of competence-based and a configuration of resource-aided-competence-based. The fundamental role of dynamic capabilities, which include absorptive capacity and flexibility of human resources, has been found in all the three antecedent configurations for high level of servitization in manufacturers. "Market experience" and "redundant resource" are alternatives of each other. What's more, the three antecedent configurations of non-high level of servitization of manufacturing firms are generally characterized by lack of external pressure and power, and insufficient internal organizational capacity (absorptive capacity, human resource flexibility). In this situation, even if there are some redundant resources or senior executives, manufacturing firms show the result of non-high level of servitization due to lack of "talent for resource deployment". It further verified that the driving force of the above high level of servitization is mainly the opportunity-pulling and the driving force caused by competitive pressure brought by the industry development space in the environment, and further indicated that if the competitive pressure and development space of the external industry are insufficient, even if the firm has sufficient redundant resources, it will not be possible for a manufacturing firm to realize high level of servitization. Findings of this study contributes the theory of manufacturing companies' servitization by identifying two drivers and three antecedent configurations of high level of servitization in a holistic framework integrating a manufacturer's internal and external factors, which may give an effective interpretation for the complexity of causality in servitisation. Additionally, to improve the measurement validity of the construct of "servitization", new measurement of "servitization" by considering the width of servitization and depth of servitization as a whole has been developed. The future research can further use the multi period and multi linear growth QCA method to analyze and compare the difference of configuration solutions in each key period during the development of the research object, so as to obtain the dynamic and evolutionary regular pattern in the process of manufacturing firm servitization development. 

Key words: servitization of manufacturing firms, high level of servitization, strategic decision framework, fuzzy-set qualitative comparative analysis (fsQCA)

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